Stacking the Chips
In an ever-evolving landscape, navigating changes in the real estate industry demands more than mere adaptation; it requires your commitment to continuous learning and self-improvement. To thrive amidst competition, you must elevate yourself by enhancing your knowledge, honing your skills, cultivating a growth mindset, and expanding your expertise. By investing in your personal development, you can not only stay relevant but also carve out a distinctive edge in a crowded market, positioning yourself as a trusted advisor and an invaluable resource for your clients.
Here are 5 ways to stack the chips in your favor.
Your 50 Value Stack
Your value stack is a mindset exercise to demonstrate to yourself (and your clients) why you are the best person to represent them. What is your life’s evidence that you’re awesome?
Document 50 reasons why you believe you are the best possible agent to represent your buyer or seller, and why you deserve to be paid for your services. Your value stack can be everything from awards you’ve received in high school, industry qualifications, past transactions, a sports record you held, an article published in a magazine, or when you were asked to participate in a panel interview or podcast.
If you take a few minutes to document your value stack (and review it regularly), you’ll be amazed at how it impacts your confidence and motivation.
Certificates and Designations
Certificates and designations are one small way to build additional industry knowledge and professional cache and separate you from your competition. Here are just a few designations that you can look into as we navigate the current industry changes.
Real Estate Negotiation Expert (RENE)
Accredited Buyers Representative (ABR)
See more advanced designation classes on offer from DMAR.
Your Track Record
Figuring out what your specific track record is against the market. This could be everything from your list-to-sold ratio, list-to-buy ratios, average number of offers to UC for your buyers, average DOM for your listings, and average $ value you save or win for your clients. All of these add up to a track record that you can use to demonstrate value and stack your chips.
Reviews and Testimonials
This is a bit of a no-brainer, but your reviews and testimonials are a great way to generate a confident mindset for yourself and demonstrate your value to your prospective clients.
As a daily exercise, take time in the morning to review a couple of testimonials. If you don’t have any real estate-specific testimonials, I would encourage you to reach out to someone you have worked with or helped before and ask them to write you a personal character testimonial.
Product Knowledge
Your knowledge of the product you are selling or advising on (in your case, property) is one of the easiest ways to build confidence and in turn, transfer this to your clients and prospects. And the best part is that it is completely free. Whether you’ve done 100 deals or none, you can build product knowledge daily.